Introducing Our New Brand Identity: A New Chapter for AGROTECH INNOVATIONS
Today, we are excited to unveil our refreshed brand identity, a transformation that reflects who we are, what we stand for, and where we are heading.
This rebranding, developed in collaboration with Clean Stories, marks an important milestone in our journey to empower the agri-food sector through innovation, knowledge, and collaboration.
An Identity That Reflects Who We Are Today and Who We Aim to Become
As we expand our work supporting farmers, innovation holders, businesses, and communities, we need a brand identity that would communicate our purpose with clarity, confidence, and vision.
Today, we proudly present this renewed identity, which strengthens our ability to communicate with purpose, inspire trust among partners and stakeholders, support innovation at every stage, and advocate for resilient, inclusive, and sustainable agri-food systems.
Our new brand is bold, confident, and optimistic, just like the future we are working to build.
A Modern Visual Identity Aligned With Our Purpose
Together with Clean Stories, we developed a brand identity that embodies our commitment to a sustainable and innovative agri-food future.
A clearer, stronger logotype: Our refined logo offers clean geometry, stronger visibility, and adaptability across digital and print applications. It represents the professionalism and clarity we aim to bring to our work.
A vibrant and meaningful colour palette: Our updated colour palette balances trustworthiness with dynamism while mirroring the intersection of nature and technology that defines our approach.
A typeface built for international communication: Using the “Play” font family, which supports both Greek and English, ensures accessibility and coherence across all our communications and audiences.
Visual elements that tell our story: Our new iconography and illustrations capture the pillars of our work: access to resources, scale-up, process design, capacity building, networking, dissemination, articulation, and consultancy.
Looking Ahead
The journey of innovation never stops, and neither do we. With a renewed identity, we are better equipped than ever to connect innovation holders with end-users, support technology adoption, strengthen agricultural businesses, and promote sustainability across the agri-food value chain.